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What is Google Adwords?
“Google Adwords” is a program developed by Google with the sole focus of aiding you markets your website’s products and services in the popular Google search engine as well as on other affiliate sites. The Google Adwords program works in a unique way in that your ad appears as a “sponsored ad” that corresponds to your keyword chain. As a matter of fact, pay per click operates in a very efficient way in that you only pay when a prospective customer clicks on a link to visit your site. However, you are not charged to show your advertisements; but rather only on links clicks that redirect customers to your site. This means that you only pay the amount you bid if a person clicks on your sponsored ad, and this helps you optimize your returns on investments (ROI).
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